📣 EXTRA! New Data on LBVR Demand; Big Awards; and a New Summit Date...

This is the biggest edition ever, with 33 stories. New openings, new experiences and new data. Grab a coffee and catch up on all the news.

LEXRA Summit: Update and Other Events...

We are close to confirming a new venue and dates for the Summit. And we have some exciting teasers about London and Orlando, too.

📣 extra! Verse Immersive Goes Dark, Summit Postponed, Evel Knievel Jumps into VR, and more Wiggly Stuff.

The only thing constant in the Univrse is change.

📣 extra! AWE 2026: Where to Find LEXRA in Long Beach...

If you're going, here's how to hunt down the LBE stuff worth seeing and people worth meeting. Like Tom Furness, the true Godfather of Virtual Reality (pictured above).

LEXRA Summit: Early Bird Ends Sunday at Midnight

Did you get your worm? I mean ticket? Price goes up Monday.

LEXRA Summit Early Bird Ticket Sale

The biggest event ever dedicated to the intersection of immersive XR and LBE

📣 extra! How EVA Raised €35M in the Worst VR Market in a Decade.

One game, 70 venues, and a laser-like focus on esports made them one of the most successful VR companies on the planet. How did they do it? Find out after the short LEXRA Summit announcement.

📣 Host the Abyss: Vault Global Launch at Your Arcade 🍿

This is your chance to be a part of the biggest marketing launch in indie arcade history

New VR Arcade Game Launching

What if I told you that the minds behind the Mario Kart Ride for Universal Studios built a game just for VR arcades? Would you be interested?

I Finally Figured It Out!!!

And I am going to share it with you for free - promise - no bullshit

Huddle Up! You Don't Want to Miss These

📣 extra! How to Attract the Biggest Audience to your Arcade

Hollywood has used the Four Quadrant Model to create blockbuster movies for years. It's time for LBEXR to adopt the same thinking. VRilliant shows the way.

📣 extra! Titanic's 70% VR Uptake, MuppetVisionPro, Pico's Headset Tease, and more...

Slowly but surely, VR keeps making waves. The hype is over, but it seems like the progress continues.

📣 extra! LBVR Gone Wild: Monkeys, Dolphins, & Dinosaurs Take Center Stage, and Jumanji is Coming

Like the universe, the pace of expansion of the location-based XR business keeps increasing.

💠 extra!: Sandbox VR Hits Italy, Transformers Invade Saudi Arabia, Genie Builds Worlds, and so much more...

From Michelin-starred VR dining in Bali to the industry's new official sanitation standards, here is the pulse of LBE XR.

💠 Inside VR: Titanic Dives into Florida, Sandbox Expands North, and Why Sony’s Wonderverse Pulled the Plug

From ancient Incan cities to the depths of the Atlantic, VR is bridging the gap between history and modern entertainment—but not every venue is finding its footing.

💠 Inside VR: Virtuix Hits the Nasdaq, Desperate Cinemas Turn to Stranger Things, And Fly Me On the Moon...

From Wall Street milestones to museum-grade arachnophobia, see how LBEXR is scaling new heights this week.

💠 Inside VR: AR Goes City Scale, Netflix Houses Open, and Titanic Refuses to Sink

VR is also working its way into Martial arts dojos, retelling classic literature, and even continues to explode in the museum market, despite a potential dark side emerging.

Join Brent Bushnell at the First LEXRA Huddle!

Prepare to be inspired

Disney Parks Look at AR Glasses, Zombies Take Over a Mall, Real Madrid VR Fan Experience, and more...

VR continues to explode...everywhere but in US FECs. It's time to take a look with fresh eyes.

💠 Inside VR: Godzilla Drops Immersion, Hero Zone Eats Another Competitor, The VOID Comeback v.3, and more...

Free roam VR growth continues, while arcade cabinet manufacturers pull back.

Countdown to Orlando - LAI

These are the can't miss XR attractions coming to the show next week.

Countdown to Orlando: Terminator

These are the can't miss XR attractions coming to the show next week.

Countdown to Orlando - Tokyo Dome

These are the can't miss XR attractions coming to the show next week.

Countdown to Orlando - Paradrop

These are the can't miss XR attractions coming to the show next week.