XR tech in immersive LBE is exploding. Six of the Nine Official Selections at Cannes Immersive this month were virtual reality experiences. Black Mirror Immersive from Univr.se and Banijay just showed the world how real-time AI can combine with mixed and virtual reality to blow people’s minds. The rest of the world will soon see it in Montreal, Madrid, and then a city near you.

New Augmented and Mixed Reality hardware is launching this summer, ushering in a whole generation of new experiences. And even projection systems are now interactive, leading to a valid conversation, what exactly is XR?

The LEXRA Summit is where that question and others around the business of LBEXR will be answered.

Whether you build exclusively in VR, use XR tech to enhance your immersive experiences, or are somewhere in between, this is the conference for you. Most immersive conferences treat XR as a sideshow. Here it’s the main event.

Because XR tech provides the biggest experiential bang for the buck in the world today. Headset prices have plummeted even as they have become increasingly powerful. The ability to build once and deploy everywhere eliminates the scalability problem that’s been plaguing immersive LBE for decades.

But it’s not all roses. Even as the hardware has hardened and the experiences have matured, customer acquisition, marketing strategies, content licensing costs, and other challenges still have to be wrestled to the ground. The LEXRA Summit is where the new operator playbook will be written.

So join the leading operators, creators, distributors, and investors in Austin, Texas, on August 3-5th. Early bird tickets are on sale now through May 31st.

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