📣 EXTRA! UK immersive spending hits £7.4bn; a startup that raised $17.5m sells for £525,000; and Gorilla Tag comes to VR arcades

Plus: Sandbox VR opens its 100th venue in Times Square, and four members get a live ad-account review on 10 November.

📣 EXTRA! Sega brings VR back from the dead; French cinemas go VR; and Spawnpoint expands its catalog again...

Plus: Hololabs puts a new group through every 10 minutes, Sandbox VR opens in Spain, and Bob on where to find the influence that grows revenue.

📣 EXTRA! Felix & Paul's Space Explorers sells for $350,000; Eclipso opens Everest in Manhattan; and nine demos to play in Dallas next Tuesday...

Plus: Fever raises $250 million, Cosm signs Universal, and what's happening at the Summit.

📣 EXTRA! Three groups are writing standards for free-roam distribution; a VRChat show wins an Emmy; and The Summit Marketplace announced...

Plus: Bob on why a free-roam standard should copy a 1985 arcade connector, and the Marketplace and Netflix House at the Summit.

📣 EXTRA! Felix & Paul Studios shuts down; Cosm's anime weekend drew half a million entries; and football discovers the headset

📣 extra! 93% of consumers pick VR over bowling; Sandbox VR moves into a dead CVS; and a restaurant on a ride gets a Michelin star.

Plus domes, immersive gaming rooms, and more XR LBE openings.

Virtual Worlds Are About to Get Real

Join Virtuix founder Jan Goetgeluk as he walks us through how Gaussian Splats turn camera footage into 3D navigable environments

📣 EXTRA! Japan writes the rules for LBE content; private equity buys Madrid; Tyson takes the Strip

Twenty-five Japanese companies just built the thing this industry keeps saying it needs.

📣 EXTRA! Gladiators in Mixed Reality; Sandbox Passes $300M; and What Black Mirror Is Missing

Plus: corrected Summit dates (Oct 5-6), member news from Immotion, Fantail, and Another World, and the full industry Wire.

📣 EXTRA! New Data on LBVR Demand; Big Awards; and a New Summit Date...

This is the biggest edition ever, with 33 stories. New openings, new experiences and new data. Grab a coffee and catch up on all the news.

LEXRA Summit: Update and Other Events...

We are close to confirming a new venue and dates for the Summit. And we have some exciting teasers about London and Orlando, too.

📣 extra! Verse Immersive Goes Dark, Summit Postponed, Evel Knievel Jumps into VR, and more Wiggly Stuff.

The only thing constant in the Univrse is change.