📣 EXTRA! Felix & Paul Studios shuts down; Cosm's anime weekend drew half a million entries; and football discovers the headset

📣 extra! 93% of consumers pick VR over bowling; Sandbox VR moves into a dead CVS; and a restaurant on a ride gets a Michelin star.

Plus domes, immersive gaming rooms, and more XR LBE openings.

Virtual Worlds Are About to Get Real

Join Virtuix founder Jan Goetgeluk as he walks us through how Gaussian Splats turn camera footage into 3D navigable environments

📣 EXTRA! Japan writes the rules for LBE content; private equity buys Madrid; Tyson takes the Strip

Twenty-five Japanese companies just built the thing this industry keeps saying it needs.

📣 EXTRA! Gladiators in Mixed Reality; Sandbox Passes $300M; and What Black Mirror Is Missing

Plus: corrected Summit dates (Oct 5-6), member news from Immotion, Fantail, and Another World, and the full industry Wire.

📣 EXTRA! New Data on LBVR Demand; Big Awards; and a New Summit Date...

This is the biggest edition ever, with 33 stories. New openings, new experiences and new data. Grab a coffee and catch up on all the news.

LEXRA Summit: Update and Other Events...

We are close to confirming a new venue and dates for the Summit. And we have some exciting teasers about London and Orlando, too.

📣 extra! Verse Immersive Goes Dark, Summit Postponed, Evel Knievel Jumps into VR, and more Wiggly Stuff.

The only thing constant in the Univrse is change.

📣 extra! AWE 2026: Where to Find LEXRA in Long Beach...

If you're going, here's how to hunt down the LBE stuff worth seeing and people worth meeting. Like Tom Furness, the true Godfather of Virtual Reality (pictured above).

LEXRA Summit: Early Bird Ends Sunday at Midnight

Did you get your worm? I mean ticket? Price goes up Monday.

LEXRA Summit Early Bird Ticket Sale

The biggest event ever dedicated to the intersection of immersive XR and LBE

📣 extra! How EVA Raised €35M in the Worst VR Market in a Decade.

One game, 70 venues, and a laser-like focus on esports made them one of the most successful VR companies on the planet. How did they do it? Find out after the short LEXRA Summit announcement.