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Stay ahead in the Location-Based Entertainment industry with the official newsletter of LEXRA. Curated by industry expert Bob Cooney, get the latest news, trends, and insights straight to your inbox.

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LEXRA (Formerly The VR Collective)

📣 EXTRA! Gladiators in Mixed Reality; Sandbox Passes $300M; and What Black Mirror Is Missing

Jul 19, 2026

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8 min read

📣 EXTRA! Gladiators in Mixed Reality; Sandbox Passes $300M; and What Black Mirror Is Missing

Plus: corrected Summit dates (Oct 5-6), member news from Immotion, Fantail, and Another World, and the full industry Wire.

📣 EXTRA! New Data on LBVR Demand; Big Awards; and a New Summit Date...

Jul 6, 2026

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10 min read

📣 EXTRA! New Data on LBVR Demand; Big Awards; and a New Summit Date...

This is the biggest edition ever, with 33 stories. New openings, new experiences and new data. Grab a coffee and catch up on all the news.

Bob Cooney

LEXRA Summit: Update and Other Events...

Jun 22, 2026

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3 min read

LEXRA Summit: Update and Other Events...

We are close to confirming a new venue and dates for the Summit. And we have some exciting teasers about London and Orlando, too.

Bob Cooney

📣 extra! Verse Immersive Goes Dark, Summit Postponed, Evel Knievel Jumps into VR, and more Wiggly Stuff.

Jun 15, 2026

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6 min read

📣 extra! Verse Immersive Goes Dark, Summit Postponed, Evel Knievel Jumps into VR, and more Wiggly Stuff.

The only thing constant in the Univrse is change.

Bob Cooney

📣 extra! AWE 2026: Where to Find LEXRA in Long Beach...

Jun 12, 2026

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5 min read

📣 extra! AWE 2026: Where to Find LEXRA in Long Beach...

If you're going, here's how to hunt down the LBE stuff worth seeing and people worth meeting. Like Tom Furness, the true Godfather of Virtual Reality (pictured above).

Bob Cooney

May 30, 2026

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5 min read

LEXRA Summit: Early Bird Ends Sunday at Midnight

Did you get your worm? I mean ticket? Price goes up Monday.

Bob Cooney

May 21, 2026

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1 min read

LEXRA Summit Early Bird Ticket Sale

The biggest event ever dedicated to the intersection of immersive XR and LBE

Bob Cooney

📣 extra! How EVA Raised €35M in the Worst VR Market in a Decade.

May 8, 2026

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7 min read

📣 extra! How EVA Raised €35M in the Worst VR Market in a Decade.

One game, 70 venues, and a laser-like focus on esports made them one of the most successful VR companies on the planet. How did they do it? Find out after the short LEXRA Summit announcement.

Bob Cooney