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Stay ahead in the Location-Based Entertainment industry with the official newsletter of LEXRA. Curated by industry expert Bob Cooney, get the latest news, trends, and insights straight to your inbox.

Written by

LEXRA (Formerly The VR Collective)

Aug 17, 2026

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6 min read

📣 extra! 93% of consumers pick VR over bowling; Sandbox VR moves into a dead CVS; and a restaurant on a ride gets a Michelin star.

Plus domes, immersive gaming rooms, and more XR LBE openings.

Bob Cooney

Aug 11, 2026

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1 min read

Virtual Worlds Are About to Get Real

Join Virtuix founder Jan Goetgeluk as he walks us through how Gaussian Splats turn camera footage into 3D navigable environments

Bob Cooney

📣 EXTRA! Japan writes the rules for LBE content; private equity buys Madrid; Tyson takes the Strip

Aug 3, 2026

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7 min read

📣 EXTRA! Japan writes the rules for LBE content; private equity buys Madrid; Tyson takes the Strip

Twenty-five Japanese companies just built the thing this industry keeps saying it needs.

📣 EXTRA! Gladiators in Mixed Reality; Sandbox Passes $300M; and What Black Mirror Is Missing

Jul 19, 2026

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8 min read

📣 EXTRA! Gladiators in Mixed Reality; Sandbox Passes $300M; and What Black Mirror Is Missing

Plus: corrected Summit dates (Oct 5-6), member news from Immotion, Fantail, and Another World, and the full industry Wire.

📣 EXTRA! New Data on LBVR Demand; Big Awards; and a New Summit Date...

Jul 6, 2026

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10 min read

📣 EXTRA! New Data on LBVR Demand; Big Awards; and a New Summit Date...

This is the biggest edition ever, with 33 stories. New openings, new experiences and new data. Grab a coffee and catch up on all the news.

Bob Cooney

LEXRA Summit: Update and Other Events...

Jun 22, 2026

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3 min read

LEXRA Summit: Update and Other Events...

We are close to confirming a new venue and dates for the Summit. And we have some exciting teasers about London and Orlando, too.

Bob Cooney

📣 extra! Verse Immersive Goes Dark, Summit Postponed, Evel Knievel Jumps into VR, and more Wiggly Stuff.

Jun 15, 2026

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6 min read

📣 extra! Verse Immersive Goes Dark, Summit Postponed, Evel Knievel Jumps into VR, and more Wiggly Stuff.

The only thing constant in the Univrse is change.

Bob Cooney

📣 extra! AWE 2026: Where to Find LEXRA in Long Beach...

Jun 12, 2026

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5 min read

📣 extra! AWE 2026: Where to Find LEXRA in Long Beach...

If you're going, here's how to hunt down the LBE stuff worth seeing and people worth meeting. Like Tom Furness, the true Godfather of Virtual Reality (pictured above).

Bob Cooney

May 30, 2026

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5 min read

LEXRA Summit: Early Bird Ends Sunday at Midnight

Did you get your worm? I mean ticket? Price goes up Monday.

Bob Cooney

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📣 extra! 93% of consumers pick VR over bowling; Sandbox VR moves into a dead CVS; and a restaurant on a ride gets a Michelin star.

Virtual Worlds Are About to Get Real

📣 EXTRA! Japan writes the rules for LBE content; private equity buys Madrid; Tyson takes the Strip

📣 EXTRA! Gladiators in Mixed Reality; Sandbox Passes $300M; and What Black Mirror Is Missing

📣 EXTRA! New Data on LBVR Demand; Big Awards; and a New Summit Date...

LEXRA Summit: Update and Other Events...

📣 extra! Verse Immersive Goes Dark, Summit Postponed, Evel Knievel Jumps into VR, and more Wiggly Stuff.

📣 extra! AWE 2026: Where to Find LEXRA in Long Beach...

LEXRA Summit: Early Bird Ends Sunday at Midnight

Inside VR