For the last 10 years, I've been trying to figure out the formula for running a profitable VR arcade. Something that was truly predictable and replicable that would allow us to scale a niche business into an industry.

It's what led me to start LEXRA last year to really be able to tap into and bring together the ecosystem. So we could trade notes, swap insights, learn from each other, and fill in the blanks.

Over the last couple of months, I've had conversations with dozens of operators across four continents, and I've found the pattern for success. And it should be no surprise that it's based on this four-quadrant content strategy.

In less than 12 hours, I'm hosting an Ask Me Anything where I'll share these insights with a clear roadmap you can follow. It will work in almost any arcade.

It’s open to anyone - you don’t have to be a LEXRA member, though you’ll want to be when we are done. You can sign up here. It’s limited to 30 people, so get there early if you can.

Stay immersed - and profitable,

Bob Cooney