If you missed last week’s webinar announcing Hololab’s Abyss: Vault game, you have one more chance to get in on the action. (And you can watch the replay by clicking the banner below)

This Thursday I’ll be hosting the webinar where we walk through the marketing launch step-by-step. Nicole Sorochan, indie film producer and marketing guru, will guide us through the strategy and all the marketing assets you get as part of this launch event.

Imagine if a Hollywood movie studio didn't hype up and market the launch of a new movie. Not exactly a strategy for success, right? Movie theaters need to be programmed. New content drives audience attendance. It's a simple formula.

Most arcade owners don't seem to get this. New games come out and they just add them to the menu. No marketing, no hype, no excitement. No customers.

Fortunately for us, the people who run HoloLabs have a background in indie film production. They know how to launch content.And they're going to show us exactly how to do it with their new game, Abyss Vault.

This webinar gives us the playbook. Join LEXRA and Hololabs for a behind-the-scenes look at the Rebellion: First Wave — a global, synchronized VR launch event running May 29-31 across venues across the globe. Nicole Sorochan, the marketing strategist behind the campaign, walks through exactly how to turn this game release into a premiere event your venue can capitalize on.

You'll see the full launch playbook: the venue theming, the squad competition mechanic, the press kit, the ad creative, the social strategy — and how you can tap into all of it without building a marketing team.

Put the playbook into action with Abyss Vault in May. Then apply the same strategy to every new title you add in the future. Rinse and repeat.

Plus: Hololabs is offering a $200 advertising rebate to operators who join the First Wave and run paid Meta ads behind their launch. So if you're running paid campaigns, you definitely want in on this.

Reserve your spot. Can’t make the webinar but still want in? Register and you’ll get the replay and everything you need later this week.

Bob

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