Barcelona Welcomes the World to XR

This September, while the global attractions industry gathers in Barcelona for IAAPA Expo, the city’s own XR pioneers are opening their doors.

Join us for the PICO Barcelona XR Innovation Showcase — a curated series of immersive experiences hosted by Pico, Univrse, and Layers of Reality — three of the city’s leading creative technology companies.

This is a celebration of Barcelona’s XR ecosystem, offering international operators and innovators the opportunity to experience groundbreaking work that can’t be contained on a trade show floor.

Why Attend?

• 🚀 Exclusive previews from Barcelona’s leading XR studios and digital arts creators.

• 🏙️ Hosted in the headquarters and showrooms of Pico, Univrse, and Layers of Reality — see innovation where it’s made.

• 🎉 VIP evening reception with LEXRA members, operators, and creators in an immersive, relaxed setting.

• 🎭 Featured demos: Fairy Tales by Univrse & Blanco y Negro Music · Leonardo vs. Michelangelo by Layers of Reality · Pico’s next-generation XR hardware and experiences.

Program Overview (CET)
Monday, September 22

• 4:00–6:30 PM – XR Showcases at Pico, Univrse, and Layers of Reality, and others.

• 7:00–10:00 PM – VIP Networking Reception (LEXRA Members & Invited Guests)

Tuesday, September 23

• 5:00–7:30 PM – XR Showcases (second session with extended demos)

• Conversations and networking with DIVR Labs, PortAventura World, VEX Solutions, and Hero Zone, and more.

Exclusivity
This is a free but invitation-only event, capped at just 150 participants.
If you’re in town for IAAPA Expo, don’t miss the chance to see what Barcelona’s own XR innovators are building for the world.