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Stay ahead in the Location-Based Virtual Reality (LBVR) industry with the VR Collective Newsletter. Curated by industry expert Bob Cooney, this weekly newsletter delivers the latest news, trends, and insights straight to your inbox.

Written by

LEXRA (Formerly The VR Collective)

📣 extra! How to Attract the Biggest Audience to your Arcade

Mar 13, 2026

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8 min read

📣 extra! How to Attract the Biggest Audience to your Arcade

Hollywood has used the Four Quadrant Model to create blockbuster movies for years. It's time for LBEXR to adopt the same thinking. VRilliant shows the way.

Bob Cooney
Bob Cooney
📣 extra! Titanic's 70% VR Uptake, MuppetVisionPro, Pico's Headset Tease, and more...

Mar 10, 2026

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12 min read

📣 extra! Titanic's 70% VR Uptake, MuppetVisionPro, Pico's Headset Tease, and more...

Slowly but surely, VR keeps making waves. The hype is over, but it seems like the progress continues.

Bob Cooney
Bob Cooney
📣 extra! LBVR Gone Wild: Monkeys, Dolphins, & Dinosaurs Take Center Stage, and Jumanji is Coming

Feb 16, 2026

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10 min read

📣 extra! LBVR Gone Wild: Monkeys, Dolphins, & Dinosaurs Take Center Stage, and Jumanji is Coming

Like the universe, the pace of expansion of the location-based XR business keeps increasing.

Bob Cooney
Bob Cooney
💠 extra!: Sandbox VR Hits Italy, Transformers Invade Saudi Arabia, Genie Builds Worlds, and so much more...

Feb 2, 2026

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9 min read

💠 extra!: Sandbox VR Hits Italy, Transformers Invade Saudi Arabia, Genie Builds Worlds, and so much more...

From Michelin-starred VR dining in Bali to the industry's new official sanitation standards, here is the pulse of LBE XR.

Bob Cooney
Bob Cooney
💠 Inside VR: Titanic Dives into Florida, Sandbox Expands North, and Why Sony’s Wonderverse Pulled the Plug

Jan 19, 2026

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14 min read

💠 Inside VR: Titanic Dives into Florida, Sandbox Expands North, and Why Sony’s Wonderverse Pulled the Plug

From ancient Incan cities to the depths of the Atlantic, VR is bridging the gap between history and modern entertainment—but not every venue is finding its footing.

Bob Cooney
Bob Cooney
💠 Inside VR: Virtuix Hits the Nasdaq, Desperate Cinemas Turn to Stranger Things, And Fly Me On the Moon...

Jan 5, 2026

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18 min read

💠 Inside VR: Virtuix Hits the Nasdaq, Desperate Cinemas Turn to Stranger Things, And Fly Me On the Moon...

From Wall Street milestones to museum-grade arachnophobia, see how LBEXR is scaling new heights this week.

Bob Cooney
Bob Cooney
💠 Inside VR: AR Goes City Scale, Netflix Houses Open, and Titanic Refuses to Sink

Dec 22, 2025

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15 min read

💠 Inside VR: AR Goes City Scale, Netflix Houses Open, and Titanic Refuses to Sink

VR is also working its way into Martial arts dojos, retelling classic literature, and even continues to explode in the museum market, despite a potential dark side emerging.

Bob Cooney
Bob Cooney
Join Brent Bushnell at the First LEXRA Huddle!

Dec 11, 2025

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2 min read

Join Brent Bushnell at the First LEXRA Huddle!

Prepare to be inspired

Bob Cooney
Bob Cooney
Disney Parks Look at AR Glasses, Zombies Take Over a Mall, Real Madrid VR Fan Experience, and more...

Dec 9, 2025

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11 min read

Disney Parks Look at AR Glasses, Zombies Take Over a Mall, Real Madrid VR Fan Experience, and more...

VR continues to explode...everywhere but in US FECs. It's time to take a look with fresh eyes.

Bob Cooney
Bob Cooney
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