LIVE TODAY - Don’t Miss This!

Marketing remains the top challenge for location-based XR businesses. Today, I will be diving deep with two of the definitive experts in the space. Tune in LIVE; I’ll be taking your questions.

Hero Zone is making headlines—literally. Featured on the cover of Replay Magazine, they're officially announcing their forthcoming Terminator: Uprising VR experience, coming to 450 locations in 46 countries this fall. Discover how this streamlined arcade platform is leveraging blockbuster IPs to drive unmatched player engagement.

New Developments

FECs and Arcades

Zero Latency Goes Premium in the Dominican Republic

Zero Latency continues its global march, launching a premium free-roam VR venue at BlueMall Punta Cana. Caribbean gamers now have access to next-level immersive action, boosting regional VR tourism. Read More

Virtual Roller Coasters: New Spin on Thrills or Just a Gimmick?

Operators are turning to virtual roller coaster experiences to diversify their attractions. Does this digital twist deliver real thrills, or are players left spinning their wheels? Read More

Museums and Science Centers

Inner Mongolia Museum Embraces AI and VR for Immersive Learning

Visitors at the Inner Mongolia Museum can now engage with exhibits through AI-driven VR experiences, blending historical exploration with futuristic tech. Read More

Future of Fun: Smart Museum Open House Previews Next-Gen Exhibits

Smart Museum Open House showcases cutting-edge interactive exhibits designed to redefine visitor engagement, fusing physical and digital worlds seamlessly. Read More

Infinite Knowledge Awaits at New Interactive Museum

The Museum of All Things opens, combining infinite information, interactive VR, and AR installations to revolutionize how visitors discover and learn. Read More

Czech National Museum Launches Virtual and Augmented Reality Tours

Experience Prague's cultural treasures digitally as the Czech National Museum introduces comprehensive virtual and augmented reality tours, making history accessible worldwide. Read More

Zoos and Aquariums

Immotion’s 'Great Migration' Wins 'Best in Show' Award

Immotion's immersive 'Great Migration' VR experience, celebrating nature's epic journeys, takes home the prestigious 'Nature Without Borders' award. Read More

Immotion Brings Dinosaurs Back to Life with Evolution VR Experience

Immotion’s latest attraction allows visitors to walk with dinosaurs, blending paleontological accuracy with captivating VR storytelling. Read More

Swimming with Tiger Sharks: Dive into the VR Deep End

A bold new VR experience lets aquarium visitors virtually swim alongside tiger sharks, offering a safe yet thrilling close-up encounter. Read More

Art, Music, and Culture

HTC and NTT Partnership Elevates LBE VR in Japan

HTC and NTT collaborate to enhance location-based entertainment experiences in Japan, bringing advanced VR tech to museums, cultural sites, and events. Read More

Osaka Museum Brings Historic Streets to Life Through VR

Visitors can now virtually explore historic Osaka streets, stepping into vibrant reconstructions of the past at the Osaka Museum of Housing and Living. Read More

One Big Thing

The State of XR in the Amusement Industry

This is the 10th anniversary of VR’s beginning in the amusement industry. The year 2015 saw the emergence of Zero Latency and The VOID, two of the most revolutionary entertainment concepts of the last 40 years. While The VOID didn’t emerge from the pandemic, Zero Latency continues its rapid expansion with 120 sites across six continents and opening multiple new locations each month. Today the technology has solidified around industry standards, and there’s a proliferation of quality content and solutions from dozens of companies.

Technology

I’ve opted to use the term XR instead of VR in the title. I’ve been a staunch holdout, some would call a purist, about virtual reality over the various other flavors of “reality” being peddled by the tech industry. But over the last year, things have shifted. Meta, HTC VIVE and Pico have all released new headsets featuring “mixed reality,” where the physical world is projected into your vision via onboard stereoscopic cameras.

Augmented reality always held promise, but the hardware was expensive, fragile and not suited to location-based entertainment operations. However, Verse Immersive from Enklu then came to IAAPA with a Microsoft HoloLens-powered, walk-through experience, which ran in more than a dozen locations, including two Main Event sites.

Then Snap Spectacles unveiled their latest development kit at the VR Attraction Summit, promising a next-generation…Click to Continue and read the rest of the story at Replay Magazine and support their coverage of the LBEXR market.

Stay immersed,

Bob